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"Who Donates on Line? Segmentation Analysis and Marketing Strategies Based ..."
Chiung-Wen Hsu et al. (2021)
- Chiung-Wen Hsu, Yu-Lin Chang, Tzer-Shyong Chen
, Te-Yi Chang, Yu-Da Lin
:
Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan. IEEE Access 9: 52728-52740 (2021)
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