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"An analytical model for building brand equity in hospitality firms."

Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang (2012)

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DOI: 10.1007/S10479-011-0990-4

access: closed

type: Journal Article

metadata version: 2020-08-13

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  dblp key:
  - journals/anor/HsuHT12
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  - https://dblp.org/rec/journals/anor/HsuHT12
Tsuen-Ho Hsu, Li-Chu Hung, Jia-Wei Tang:
An analytical model for building brand equity in hospitality firms. Ann. Oper. Res. 195(1): 355-378 (2012)

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