"The optimal advertising strategy with differentiated targeted effect ..."

Xiuxian Li, Pengwen Hou, Shuhua Zhang (2023)

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DOI: 10.1007/S10479-022-04769-2

access: closed

type: Journal Article

metadata version: 2024-10-06

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Xiuxian Li, Pengwen Hou, Shuhua Zhang:
The optimal advertising strategy with differentiated targeted effect consumers. Ann. Oper. Res. 324(1): 1295-1336 (2023)

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