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"Perceived customer journey innovativeness and customer satisfaction: a ..."
Tan Vo Thanh et al. (2024)
- Tan Vo Thanh, Mustafeed Zaman, Trung Dam-Huy Thai, Md Rajibul Hasan, Dagnachew Leta Senbeto:
Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach. Ann. Oper. Res. 333(2): 1019-1044 (2024)
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