"How do mobile app users react to embedded advertising? A perspective from ..."

Kit Hong Wong et al. (2025)

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DOI: 10.1080/0144929X.2024.2359644

access: closed

type: Journal Article

metadata version: 2025-05-12

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Kit Hong Wong, Hsin Hsin Chang, You-Hung Lin, Szu-Yu Lin:
How do mobile app users react to embedded advertising? A perspective from psychological reactance theory. Behav. Inf. Technol. 44(7): 1457-1474 (2025)

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