"Transforming strategic goals of CRM into process goals and activities."

Bernd Heinrich (2005)

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DOI: 10.1108/14637150510630873

access: closed

type: Journal Article

metadata version: 2020-06-18

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Bernd Heinrich:
Transforming strategic goals of CRM into process goals and activities. Bus. Process. Manag. J. 11(6): 709-723 (2005)

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