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"Contextual perceived value?: Investigating the role of contextual ..."

ThaeMin Lee, JongKun Jun (2007)

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DOI: 10.1108/14637150710834569

access: closed

type: Journal Article

metadata version: 2020-06-18

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ThaeMin Lee, JongKun Jun:
Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context. Bus. Process. Manag. J. 13(6): 798-814 (2007)

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