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"Big data analytics-enabled dynamic capabilities and firm performance: ..."

Munazza Saeed et al. (2023)

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DOI: 10.1108/BPMJ-01-2023-0015

access: closed

type: Journal Article

metadata version: 2023-09-30

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Munazza Saeed, Zafer Adiguzel, Imran Shafique, Masood Nawaz Kalyar, Denisa Bogdana Abrudan:
Big data analytics-enabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity and environmental dynamism. Bus. Process. Manag. J. 29(4): 1204-1226 (2023)

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