"E-loyalty: elusive ideal or competitive edge?"

Sarv Devaraj, Ming Fang, Rajiv Kohli (2003)

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DOI: 10.1145/903893.903936

access: closed

type: Journal Article

metadata version: 2018-11-06

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Sarv Devaraj, Ming Fang, Rajiv Kohli:
E-loyalty: elusive ideal or competitive edge? Commun. ACM 46(9): 184-191 (2003)

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