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"Effects of ad types, positions, animation lengths, and exposure times on ..."
Ya-Li Lin, Ya-Wen Chen (2009)
- Ya-Li Lin, Ya-Wen Chen:
Effects of ad types, positions, animation lengths, and exposure times on the click-through rate of animated online advertisings. Comput. Ind. Eng. 57(2): 580-591 (2009)
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