"The Impact of Banners on Digital Television: The Role of Program ..."

Veroline Cauberghe, Patrick De Pelsmacker (2008)

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DOI: 10.1089/CPB.2007.9928

access: closed

type: Journal Article

metadata version: 2021-10-14

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Veroline Cauberghe, Patrick De Pelsmacker:
The Impact of Banners on Digital Television: The Role of Program Interactivity and Product Involvement. Cyberpsychology Behav. Soc. Netw. 11(1): 91-94 (2008)

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