"How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages."

Sun-Jae Doh, Jang-Sun Hwang (2009)

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DOI: 10.1089/CPB.2008.0109

access: closed

type: Journal Article

metadata version: 2020-03-31

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Sun-Jae Doh, Jang-Sun Hwang:
How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages. Cyberpsychology Behav. Soc. Netw. 12(2): 193-197 (2009)

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