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"Forecasting social CRM adoption in SMEs: A combined SEM-neural network method."
Ali Ahani, Nor Zairah Ab. Rahim, Mehrbakhsh Nilashi (2017)
- Ali Ahani, Nor Zairah Ab. Rahim
, Mehrbakhsh Nilashi
:
Forecasting social CRM adoption in SMEs: A combined SEM-neural network method. Comput. Hum. Behav. 75: 560-578 (2017)
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