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"Influence mechanism of consumers' characteristics on impulsive ..."

Fengyi Deng, Yajun Lin, Xia Jiang (2023)

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DOI: 10.1016/J.CHB.2023.107894

access: closed

type: Journal Article

metadata version: 2023-09-24

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Fengyi Deng, Yajun Lin, Xia Jiang:
Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing. Comput. Hum. Behav. 148: 107894 (2023)

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