"Rethinking targeting strategies for SMEs: How artificial intelligence and ..."

Minjeong Ham, Jaeyoung Park (2026)

> Home

Details and statistics

DOI: 10.1016/J.CHB.2026.108930

access: closed

type: Journal Article

metadata version: 2026-03-11

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/chb/HamP26
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/chb/HamP26
Minjeong Ham, Jaeyoung Park:
Rethinking targeting strategies for SMEs: How artificial intelligence and audience breadth drive advertising performance. Comput. Hum. Behav. 179: 108930 (2026)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.