"Retain viewer's attention on banner ad by manipulating information type of ..."

Yu-Chen Hsieh, Kuo-Hsiang Chen, Min-Yuan Ma (2012)

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DOI: 10.1016/J.CHB.2012.04.008

access: closed

type: Journal Article

metadata version: 2020-02-18

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Yu-Chen Hsieh, Kuo-Hsiang Chen, Min-Yuan Ma:
Retain viewer's attention on banner ad by manipulating information type of the content. Comput. Hum. Behav. 28(5): 1692-1699 (2012)

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