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"Effects of attribute and valence of e-WOM on message adoption: Moderating ..."

Kyung-Tag Lee, Dong-Mo Koo (2012)

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DOI: 10.1016/J.CHB.2012.05.018

access: closed

type: Journal Article

metadata version: 2020-02-18

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Kyung-Tag Lee, Dong-Mo Koo:
Effects of attribute and valence of e-WOM on message adoption: Moderating roles of subjective knowledge and regulatory focus. Comput. Hum. Behav. 28(5): 1974-1984 (2012)

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