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"The impacts of banner format and animation speed on banner effectiveness: ..."

Kang Li, Guanxiong Huang, Gary Bente (2016)

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DOI: 10.1016/J.CHB.2015.08.056

access: closed

type: Journal Article

metadata version: 2020-02-18

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Kang Li, Guanxiong Huang, Gary Bente:
The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements. Comput. Hum. Behav. 54: 522-530 (2016)

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