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"Is that deal worth my money? The effect of relative and referent thinking ..."

Austin Rong-Da Liang, Houn-Gee Chen (2012)

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DOI: 10.1016/J.CHB.2011.09.012

access: closed

type: Journal Article

metadata version: 2020-02-18

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  - https://dblp.org/rec/journals/chb/LiangC12
Austin Rong-Da Liang, Houn-Gee Chen:
Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions. Comput. Hum. Behav. 28(2): 292-299 (2012)

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