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"The effects of sponsorship disclosure in short-form video: A moderated ..."

QuanQuan Liu, Sae-Kyung Yu, YaTing Yang (2024)

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DOI: 10.1016/J.CHB.2023.107969

access: closed

type: Journal Article

metadata version: 2023-12-10

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QuanQuan Liu, Sae-Kyung Yu, YaTing Yang:
The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video. Comput. Hum. Behav. 150: 107969 (2024)

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