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"Does your style engage? Linguistic styles of influencers and digital ..."

Ana C. Munaro et al. (2024)

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DOI: 10.1016/J.CHB.2024.108217

access: closed

type: Journal Article

metadata version: 2024-06-18

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Ana C. Munaro, Renato Hübner Barcelos, Eliane C. F. Maffezzolli, João Pedro Santos Rodrigues, Emerson Cabrera Paraiso:
Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube. Comput. Hum. Behav. 156: 108217 (2024)

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