"Key values driving continued interaction on brand pages in social media: ..."

Si Shi, Yang Chen, Wing S. Chow (2016)

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DOI: 10.1016/J.CHB.2016.04.017

access: closed

type: Journal Article

metadata version: 2020-10-26

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Si Shi, Yang Chen, Wing S. Chow:
Key values driving continued interaction on brand pages in social media: An examination across genders. Comput. Hum. Behav. 62: 578-589 (2016)

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