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"The effects of trait-based personalization in social media advertising."

Stephan Winter, Ewa Maslowska, Anne L. Vos (2021)

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DOI: 10.1016/J.CHB.2020.106525

access: closed

type: Journal Article

metadata version: 2023-09-30

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Stephan Winter, Ewa Maslowska, Anne L. Vos:
The effects of trait-based personalization in social media advertising. Comput. Hum. Behav. 114: 106525 (2021)

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