"A Unified Framework of Targeted Marketing using Customer Preferences."

Jiajin Huang, Ning Zhong, Yiyu Yao (2014)

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DOI: 10.1111/COIN.12003

access: closed

type: Journal Article

metadata version: 2020-03-15

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Jiajin Huang, Ning Zhong, Yiyu Yao:
A Unified Framework of Targeted Marketing using Customer Preferences. Comput. Intell. 30(3): 451-472 (2014)

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