"Key Factors for In-Store Smartphone Use in an Omnichannel Experience: ..."

Ana Mosquera et al. (2018)

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DOI: 10.1155/2018/1057356

access: open

type: Journal Article

metadata version: 2025-01-19

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  - journals/complexity/MosqueraJOP18
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  - https://dblp.org/rec/journals/complexity/MosqueraJOP18
Ana Mosquera, Emma Juaneda-Ayensa, Cristina Olarte-Pascual, Jorge Pelegrín-Borondo:
Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials. Complex. 2018: 1057356:1-1057356:14 (2018)

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