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"Key Factors for In-Store Smartphone Use in an Omnichannel Experience: ..."
Ana Mosquera et al. (2018)
- Ana Mosquera
, Emma Juaneda-Ayensa
, Cristina Olarte-Pascual
, Jorge Pelegrín-Borondo
:
Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials. Complex. 2018: 1057356:1-1057356:14 (2018)
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