"Consumer buying behavior and optimal advertising strategy: The quadratic ..."

Hossein Arsham, David Dianich (1988)

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DOI: 10.1016/0305-0548(88)90014-7

access: closed

type: Journal Article

metadata version: 2020-02-18

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Hossein Arsham, David Dianich:
Consumer buying behavior and optimal advertising strategy: The quadratic profit function case. Comput. Oper. Res. 15(4): 299-310 (1988)

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