"The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of ..."

Insu Park, Jeewon Cho, H. Raghav Rao (2015)

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DOI: 10.1111/DECI.12176

access: closed

type: Journal Article

metadata version: 2021-07-16

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Insu Park, Jeewon Cho, H. Raghav Rao:
The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models. Decis. Sci. 46(6): 1109-1140 (2015)

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