"The Impact of Online Review Content and Linguistic Style Matching on New ..."

Omer Topaloglu, Mayukh Dass (2021)

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DOI: 10.1111/DECI.12378

access: closed

type: Journal Article

metadata version: 2021-07-29

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Omer Topaloglu, Mayukh Dass:
The Impact of Online Review Content and Linguistic Style Matching on New Product Sales: The Moderating Role of Review Helpfulness. Decis. Sci. 52(3): 749-775 (2021)

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