"Do customer reviews drive purchase decisions? The moderating roles of ..."

Ewa Maslowska, Edward C. Malthouse, Vijay Viswanathan (2017)

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DOI: 10.1016/J.DSS.2017.03.010

access: closed

type: Journal Article

metadata version: 2021-11-18

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Ewa Maslowska, Edward C. Malthouse, Vijay Viswanathan:
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price. Decis. Support Syst. 98: 1-9 (2017)

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