"Nonmonetary rewards of referral reward programs and recommendation ..."

Xixian Peng et al. (2023)

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DOI: 10.1016/J.DSS.2023.113999

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type: Journal Article

metadata version: 2023-12-23

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Xixian Peng, Yan Xing, Yun Tian, Mengqi Fei, Qiuzhen Wang:
Nonmonetary rewards of referral reward programs and recommendation intention: The role of reward-product congruity. Decis. Support Syst. 173: 113999 (2023)

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