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"Social influence tactics in e-commerce onboarding: The role of social ..."
Konstantin Roethke et al. (2020)
- Konstantin Roethke
, Johannes Klumpe
, Martin Adam
, Alexander Benlian
:
Social influence tactics in e-commerce onboarding: The role of social proof and reciprocity in affecting user registrations. Decis. Support Syst. 131: 113268 (2020)
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