"How technical features of virtual live shopping platforms affect purchase ..."

Yuan Sun et al. (2024)

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DOI: 10.1016/J.DSS.2024.114189

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type: Journal Article

metadata version: 2024-08-05

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Yuan Sun, Yating Zhong, Zuopeng Zhang, Yonggui Wang, Mengyi Zhu:
How technical features of virtual live shopping platforms affect purchase intention: Based on the theory of interactive media effects. Decis. Support Syst. 180: 114189 (2024)

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