"An overstimulated consumer in a highly visual world: the moderating effect ..."

Ana Cláudia Amaro et al. (2023)

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DOI: 10.1007/S10660-022-09639-4

access: closed

type: Journal Article

metadata version: 2023-10-27

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Ana Cláudia Amaro, Luisa M. Martinez, Filipe R. Ramos, Karla Menezes, Silvio Menezes:
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad. Electron. Commer. Res. 23(3): 1429-1458 (2023)

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