"Making customers more likely to come back: the role of background colour ..."

Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang (2024)

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DOI: 10.1007/S10660-022-09610-3

access: closed

type: Journal Article

metadata version: 2024-10-22

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  - https://dblp.org/rec/journals/ecr/HsiehLH24
Ai-Yun Hsieh, Shao-Kang Lo, Yujong Hwang:
Making customers more likely to come back: the role of background colour in triggering arousal to influence memory, attitude, and patronage intention. Electron. Commer. Res. 24(3): 2045-2064 (2024)

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