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"Antecedents and consequences of the key opinion leader status: an ..."
Yanni Ping et al. (2023)
- Yanni Ping
, Chelsey Hill
, Yun Zhu, Jorge E. Fresneda
:
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach. Electron. Commer. Res. 23(3): 1459-1484 (2023)
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