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"Which type of online review is more persuasive? The influence of consumer ..."

Wen-Chin Tsao (2014)

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DOI: 10.1007/S10660-014-9160-5

access: closed

type: Journal Article

metadata version: 2020-03-13

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Wen-Chin Tsao:
Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers. Electron. Commer. Res. 14(4): 559-583 (2014)

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