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"Be constantly different! How to manage influencer authenticity."

Robert Zniva, Wolfgang J. Weitzl, Christina Lindmoser (2023)

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DOI: 10.1007/S10660-022-09653-6

access: open

type: Journal Article

metadata version: 2023-11-01

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  - journals/ecr/ZnivaWL23
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  - https://dblp.org/rec/journals/ecr/ZnivaWL23
Robert Zniva, Wolfgang J. Weitzl, Christina Lindmoser:
Be constantly different! How to manage influencer authenticity. Electron. Commer. Res. 23(3): 1485-1514 (2023)

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