"How do goal and product knowledge specificity influence online channel ..."

Jie Chen, Huiling Wang, Wei Gao (2019)

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DOI: 10.1016/J.ELERAP.2019.100846

access: closed

type: Journal Article

metadata version: 2020-02-22

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Jie Chen, Huiling Wang, Wei Gao:
How do goal and product knowledge specificity influence online channel choice? A polynomial regression analysis. Electron. Commer. Res. Appl. 35 (2019)

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