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"Understanding why consumers engage in electronic word-of-mouth ..."
Jen-Ruei Fu, Pei-Hung Ju, Chiung-Wen Hsu (2015)
- Jen-Ruei Fu, Pei-Hung Ju, Chiung-Wen Hsu:
Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory. Electron. Commer. Res. Appl. 14(6): 616-630 (2015)
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