"Boosting online user engagement with short video endorsement content on ..."

Muhammad Dliya'ul Haq, Chao-Min Chiu (2024)

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DOI: 10.1016/J.ELERAP.2024.101379

access: closed

type: Journal Article

metadata version: 2024-08-05

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Muhammad Dliya'ul Haq, Chao-Min Chiu:
Boosting online user engagement with short video endorsement content on TikTok via the image transfer mechanism. Electron. Commer. Res. Appl. 64: 101379 (2024)

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