"Too few, too many, just right: Creating the necessary number of segments ..."

Bernard J. Jansen et al. (2021)

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DOI: 10.1016/J.ELERAP.2021.101083

access: closed

type: Journal Article

metadata version: 2021-11-04

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Bernard J. Jansen, Soon-Gyo Jung, Dianne Ramirez Robillos, Joni Salminen:
Too few, too many, just right: Creating the necessary number of segments for large online customer populations. Electron. Commer. Res. Appl. 49: 101083 (2021)

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