"Just show the option: adding a BNPL payment option in online shopping can ..."

Ji Li, Xv Liang, Shunzhi Xv (2025)

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DOI: 10.1016/J.ELERAP.2025.101536

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type: Journal Article

metadata version: 2025-08-28

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Ji Li, Xv Liang, Shunzhi Xv:
Just show the option: adding a BNPL payment option in online shopping can nudge purchase intention. Electron. Commer. Res. Appl. 73: 101536 (2025)

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