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"Proposing to your fans: Which brand post characteristics drive consumer ..."

Carsten D. Schultz (2017)

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DOI: 10.1016/J.ELERAP.2017.09.005

access: closed

type: Journal Article

metadata version: 2020-02-22

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Carsten D. Schultz:
Proposing to your fans: Which brand post characteristics drive consumer engagement activities on social media brand pages? Electron. Commer. Res. Appl. 26: 23-34 (2017)

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