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"Consumers rule: How consumer reviews influence perceived trustworthiness ..."
Sonja Utz, Peter Kerkhof, Joost van den Bos (2012)
- Sonja Utz
, Peter Kerkhof, Joost van den Bos:
Consumers rule: How consumer reviews influence perceived trustworthiness of online stores. Electron. Commer. Res. Appl. 11(1): 49-58 (2012)
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