"How to enhance consumers' purchase intention in live commerce? An ..."

Qian Wang et al. (2024)

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DOI: 10.1016/J.ELERAP.2024.101438

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type: Journal Article

metadata version: 2024-09-06

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Qian Wang, Xixi Li, Xiangbin Yan, Ruihao Li:
How to enhance consumers' purchase intention in live commerce? An affordance perspective and the moderating role of age. Electron. Commer. Res. Appl. 67: 101438 (2024)

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