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"Promotion depth versus breadth: The effect of mobile promotion and the ..."

Zhi Yang et al. (2020)

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DOI: 10.1016/J.ELERAP.2020.101005

access: closed

type: Journal Article

metadata version: 2023-09-30

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Zhi Yang, Ting Xiao, Jiaming Liu, Yanhui Jiang:
Promotion depth versus breadth: The effect of mobile promotion and the moderation of social closeness and technical smoothness. Electron. Commer. Res. Appl. 44: 101005 (2020)

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