"The impact of high arousal and displeasure on online review helpfulness: ..."

Seongjun Yun, So Young Jun, Jong Woo Kim (2024)

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DOI: 10.1016/J.ELERAP.2024.101436

access: closed

type: Journal Article

metadata version: 2024-09-01

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Seongjun Yun, So Young Jun, Jong Woo Kim:
The impact of high arousal and displeasure on online review helpfulness: Exploring the moderating role of product involvement. Electron. Commer. Res. Appl. 67: 101436 (2024)

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