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"Optimal online channel structure for multinational firms considering live ..."

Tao Zhang, Zhongjun Tang, Zhongya Han (2022)

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DOI: 10.1016/J.ELERAP.2022.101198

access: closed

type: Journal Article

metadata version: 2023-09-30

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Tao Zhang, Zhongjun Tang, Zhongya Han:
Optimal online channel structure for multinational firms considering live streaming shopping. Electron. Commer. Res. Appl. 56: 101198 (2022)

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