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"Use of neurometrics to choose optimal advertisement method for omnichannel ..."

Jaiteg Singh, Gaurav Goyal, Rupali Gill (2020)

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DOI: 10.1080/17517575.2019.1640392

access: closed

type: Journal Article

metadata version: 2024-05-07

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Jaiteg Singh, Gaurav Goyal, Rupali Gill:
Use of neurometrics to choose optimal advertisement method for omnichannel business. Enterp. Inf. Syst. 14(2): 243-265 (2020)

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