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"Towards a model of social commerce: improving the effectiveness of ..."

Xiaolin Lin, Xuequn Wang (2023)

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DOI: 10.1080/0960085X.2022.2057363

access: closed

type: Journal Article

metadata version: 2023-09-30

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Xiaolin Lin, Xuequn Wang:
Towards a model of social commerce: improving the effectiveness of e-commerce through leveraging social media tools based on consumers' dual roles. Eur. J. Inf. Syst. 32(5): 782-799 (2023)

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